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Overview




Communication design seeks to attract, inspire, create desires and motivate people to respond to messages, with a view to making a favorable impact. This impact can be to the bottom line of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviours, to promoting a message, to disseminating information. The process of communication design involves strategic business thinking, using market research, creativity, problem-solving, and technical skills and knowledge.